Corporate blogging is a must thing nowadays. If you own a company, you will always have a blog that is posted on behalf your company. But do you really think that such blogs help people know your company a little better? Recent statistics show that such blogs are so formal that people do not have any interest in reading it. All they talk about is the company’s achievements and new ventures but in a very bookish way? People would love to read something which is written in a way that they can connect with your blog. You might have seen quite a few company executives having their own blogs. It just helps the company associates to interact with the top company representatives.
- 1. A personal blog helps in building a relationship with your readers in a more comfortable way. A corporate blog never does that. It is more of an announcement from the company about their achievements. It’s very technical to be more precise.
- 2. A personal blog helps in way where your reader will be able to know about you want to know about the company. As a blogger, you will able to make statements which will be personal. Readers are looking forward to read from the company’s top notch people on their personal opinions. To some extent, this is also to gain knowledge
- 3. In a personal blog, you can always make some bold statements which is impossible in a corporate blog. This attracts readers as well.
After all this, it can only be said is that reading a blog coming from the owner of a company or an important personnel is always a big hit. People, because of this are always to interact and chat with the people who run the company and how they achieved something. Giving a personal touch is always very helpful.
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